Writing ยท Notes on UX & product

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Short thoughts on UX, product design, and building better digital experiences.

UX Research vs. UX Design

04 Aug 2026

UX Research vs. UX Design: Why They're Often Confused

Author: Viraj Sirimanna

The two roles are closely connected but different in purpose. A guide to what each one does, the skills and tools involved, how they work together as a feedback loop, and how to tell which path suits you.

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If AI freed up your week, what will you do instead article thumbnail

01 Aug 2026

If AI Freed Up Your Week, What Will You Do Instead?

Author: Viraj Sirimanna

AI can save a UX designer over 15 hours a week. The productivity trap is spending them on more mockups. This piece argues the saved time belongs to research, strategy, and better decisions, where human judgment still wins the game.

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What does a product designer actually do article thumbnail

12 Mar 2026

What Does a Product Designer Actually Do?

Author: Viraj Sirimanna

A practical look at product design beyond UI, covering the business, UX, and interface layers that connect strategy to execution. The article explains why strong product design is really about solving the right problem in the right way.

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UX designer salary and career path guide 2026 article thumbnail

26 Feb 2026

Design Your Future: UX Designer Salary & Career Path for 2026

Author: Viraj Sirimanna

A 2026 guide to UX designer pay by experience and region, the individual-contributor and management tracks, the skills that move you up each level, and the practical moves that raise your salary.

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Designing for Casual Users vs Power Users article thumbnail

24 Jan 2026

Designing for Casual Users vs Power Users

Author: Viraj Sirimanna

A practical take on why power-user UX is about rhythm, endurance, and reducing friction in repeated workflows. The post compares casual-user and power-user needs across frequency, goals, interaction design, and success metrics.

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Designing Scalable UX Patterns article thumbnail

08 Jan 2026

Designing Scalable UX Patterns: Why Teams Matter More Than Components

Author: Viraj Sirimanna

A long-form reflection on why design systems scale through shared principles, ownership, documentation, and collaboration, not just component libraries and tools. This article covers governance, accessibility, tokens, and the cross-functional rituals that keep systems resilient as organizations grow.

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Plate Return Station in Bangkok article thumbnail

15 Dec 2025

How a Plate Return Station Changed a Bangkok Food Court

Author: Viraj Sirimanna

An observation from a Bangkok food court showing how one behavioral intervention improved flow, reduced waiting time, and lowered operational overhead. The piece explores how service design can create measurable impact without large technical investments.

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