Hello,

I'm Viraj.

I design complex enterprise systems that balance usability, accessibility, and business impact. Currently leading UX initiatives at Allianz Technology in Bangkok 🇹🇭.

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Allianz global insurance sales platform case study preview

Global Insurance Sales Platform - Enterprise UX at Scale

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WoahBiz all-in-one growth platform case study preview

All-in-One Growth Tool for Small Businesses

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BrusselsLife digital reading case study preview

Redesigning the Experience of Digital Reading

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HotelTravel global booking platform case study preview

Improving booking confidence and conversion

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Latest from the Blog

Ideas, observations, and lessons from designing digital products.

Article cover for what a product designer actually does

· Viraj Sirimanna

What Does a Product Designer Actually Do?

A practical breakdown of the product, UX, and UI layers behind strong digital product design.

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Editorial illustration for designing experiences for casual users and power users

· Viraj Sirimanna

Designing for Casual Users vs Power Users

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Abstract visual for scalable UX patterns and design systems

· Viraj Sirimanna

Designing Scalable UX Patterns

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