Hello,

I'm Viraj.

I design complex enterprise systems that balance usability, accessibility, and business impact. Currently leading UX initiatives at Allianz Technology in Bangkok 🇹🇭.

Global Insurance Sales Platform - Enterprise UX at Scale

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All-in-One Growth Tool for Small Businesses

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Redesigning the Experience of Digital Reading

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eCommerce Experience for Local Organic Food

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Latest from the Blog

Ideas, observations, and lessons from designing digital products.

Editorial illustration for designing experiences for casual users and power users

· Viraj Sirimanna

Designing for Casual Users vs Power Users

A long-form reflection on designing for frequency, rhythm, and endurance when users rely on your product all day.

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Abstract visual for scalable UX patterns and design systems

· Viraj Sirimanna

Designing Scalable UX Patterns

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Service design article cover for a Bangkok food court operational improvement case

· Viraj Sirimanna

How a Plate Return Station Changed a Bangkok Food Court

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